What kind of media institution might distribute your media product and why?

Initially, "Uncut" magazine was my main influence and idea having experienced the advertising amd promotion styles in various forms - at up and coming festivals and online. For this reason I considered IPC Media as a potential distributor. They have similar publications such as: "NME" and "Uncut", but for this reason it would be unviable to use IPC Media. My magazine would be competing with these high ranked music magazines and would struggle to maintain credibility with this theoretical competition. I also considered Bauer, but I feel, with the majority of the market share, it would launch "One Two" into a mainstream audience which contradicts the idea of the magazine. For this reason, I feel it would be beneficial to distribute the magazine individually. This way, it respects the niche market, but still offers the potential to grow. However, it will only grow through public/advertiser interest, this growth will not have been forced, therefore any popularity the magazine gains will be credible to the magzine and not so much the distribution company. Through my own experience, I can certify that the advertising and sponsering of small time music/film festivals would be very useful to attract a broad range of the target audience. I would also market the magazine in higher-end coffee shops, universities and other "cultured" events. This could include art/photography galleries, theatre and musical productions and other such gatherings. I hope the overall style and targeting of like minded, intelligent and mature folk would gain the magazine it's own notoriority and status - much like "The Independant" in terms of newspaper products. One marketing strategy that could be useful, I have witnessed myself, is the occasional free download of an issue in .pdf format. This way potential consumers can download and trial the magazine fully and decide whether they like it or not. Additionally, my target audience would not mind paying fully for a magazine and therefore would not depend on the magazine being freely available all the time.