Who would be the target audience for your media product?

My magazine is aimed more at maturity and cultural acceptability than age and other typical demographic features. Hence the reason for the varying images/audiences above. My magazine is aimed at those who enjoy music and is less targeted at particular demographics. In some respects I hope it would achieve the credibility "The Independent" has in terms of sophistication, yet, more accessible to other ages. Because the target audience covers different ages, different musical genres would have to be considered. This could be anything from rock to folk to country to disco to pop. Ideally, the audience would be conscious of their appearance and dress and would therefore shop at many different places, aiming at different fashions and price ranges. In terms of activities, they may be interested in producing their own media/arts ie. photography, videography, poetry and songwriting (band). They may also spend a lot of time attending festivals, gigs, theatre and musical productions, films and the suchlike. This is helpful for the success of the magazine as there are many different advertising possibilities. I hope the clean-cut, sophisticated - yet slightly edgy style will be what attracts the mature/cultured persons. There is nothing overzealous about it and it appears unbiased and I feel this would be a good pull.